Established in London in 2005, ERDEM has come to be synonymous with versatile yet powerful femininity. Founder Erdem Moralioglu trained at the prestigious Royal College of Art in London where he remained to launch the label following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.
The new collection was recognizeble because one: the almost complete disappearance of the waist. Two: the mass conversion of women to ankle-length skirts for every moment of the day. Three: the arrival of single, retina-vibrating jolts of color in outfits—and the special art of splashing on a clash with a scarf or suchlike. Here are our pictures from the rumway: