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The North Face launches urban Soho store
NEWS: The North Face event – the launch of the first urban lifestyle store in Europe – saw a host of London names and faces dropping in to check out the new collection: Professor Green, Faye Williams, Arnold Oceng, Wilkinson, Michael Fox, Will Best and Roger Frampton to name just a few…
The North Face® Brings Urban Lifestyle Drop To New Soho Store
Professor Green, Faye Williams, Arnold Oceng and a host of urban influencers rock up to launch of new lifestyle store opening for heritage brand
London – 31 March 2017: The North Face® threw open the doors of the new Carnaby Street store last night, welcoming an array of London names and faces to the brand’s first dedicated Urban Exploration space.
Guests got a first look at the exclusive Japanese designed capsule collection, which draws its inspiration from original, heritage pieces from The North Face®, some of which were also on display for the evening. In keeping with the throwback vibe, bikers took care of the door security in a nod to the original Cali store set-up back in 1966. Hop House 13 and Gordon’s Gin kept the drinks flowing, guests were treated to a Himalayan and Mexican tasting menu and the evening was topped off with an acoustic set in store from singer-songwriter Raye who got Wilkinson, Pro Green, Faye Williams, Will Best and Michael Fox moving to her tunes.
The store opens to the public today at 8 Carnaby Street, Soho. There will be a host of exclusive drops into next season, with limited edition pieces and famed brand collaborations, showcased in the new store.
For further information, visit www.thenorthface.com or follow @TheNorthFace on Facebook or Instagram, and @TheNorthFaceEU on Twitter for news on the next product releases in store
About the Japanese Capsule Collection at the Carnaby Street store:
Born in the mountains and reimagined for an urban audience, the collection incorporates sleek silhouettes, a discreet colour line, and iconic detailing. Each piece in the new Japanese-designed capsule collection seamlessly weaves together contemporary style with elements and fabrics from the original, heritage pieces made famous by The North Face®, to create apparel for the modern urban explorer. The Mountain Murdo – synonymous with original classic, McMurdo expedition jacket from The North Face® – has been transformed into a jacket for today’s urban audience, taking the heritage pocket and patch detailing from the original design onto a lightweight GORE-TEX® jacket and similar Moto Pants.
The store will also carry the main Urban Exploration lifestyle product line for both men and women, including renowned iconic pieces – the men’s Mountain Murdo Light Parka and Women’s Cagoule Light Parka for SS17 and the sought-after Nuptse jacket line for AW17.
About The North Face®
The North Face®, a VF Corporation brand, was founded in 1966 with the goal of preparing outdoor athletes for the rigours of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimise our impact on the planet through programs that encourage sustainability. The North Face® products are available at premium and speciality retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com
The lead item in the collection is the Women’s Cagoule Light Parka, the design inspiration stems from The North Face®’s technical innovations and iconic shapes from 1968 when the jacket was first launched. The jacket has always been an all-weather protection staple and decades of innovation have led to the creation of a new silhouette that still keeps true to this and has exceptional freedom of movement.
Women’s Cagoule Trench
Women’s Cagoule Light Parka
Women’s Cagoule Thermoball ¼ Zip Jacket
Access Pack – Our most innovative backpack was created with the modern day commuter in mind. With three patents pending, the Access Pack is engineered with a revolutionary design that allows you to effortlessly spring open the main compartment with a custom made quick release latch. Inside you will find dedicated fleece-lined media pockets developed with built-in ejector tabs for swift access to your devices.
Women’s Slim Pant
Women’s Cagoule s/s shirt