3 Colours Rule is the London online fashion training academy. We offer the complete fashion stylist training programme to help aspiring fashion stylists around the world successfully launch their career in fashion. Among our online fashion courses: the Fashion stylist course, Colour stylist course, Wardrobe stylist course and Personal shopper course. We also provide FREE lifetime mentoring and career support for current and aspiring stylists. Find out more by downloading our FREE fashion ebook. Written by Pallavi Hurpaul.  Think of denim? It’s not always about the traditional pairs of jeans. There some various ways to wear denim stylishly.  3 Colours Rule was invited to the book launch of Caroline Jones’ Knickers Model’s Own campaign. Cancer Research UK celebrates with  100 guests enjoyed a sneak preview of the beautiful Knickers Model’s Own style guide at the National Gallery London.





Last night (May 19th 2016), Caroline Jones was joined at the launch of her new book, Knickers Model’s Own: a year of frugal fashion, by friends, family, journalists, photographers, and bloggers including Olivia Purvis, jewellery designer Anouska Woods, and celebrity hairdresser and The One Show’s ‘Street Barber’ Michael Douglas. The book preview marked the start of a new phase in the life of Knickers Model’s Own, and the end of Caroline’s hugely successful year of wearing a different pre-loved outfit every day in 2015, raising almost £58,000 for Cancer Research UK. Caroline hopes that sales of the new coffee table book, due for release on 25th May 2016, will add a further £100,000 to that total.


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Knickers Model’s Own Book – To order, visit cruk.org/knickersmodelsown.


A year after Caroline had the first spark of an idea to embark on a solo fundraising mission, inspired by her (and her Mum’s) love of fashion, she was informed that “it would make a great book”. That was towards the end of 2015, and in typical Caroline Jones style, her book came to life just six months later, at a stunning book launch setting: London’s National Gallery. Surrounded by mannequins wearing pre-loved items (as seen during her year of fundraising and featured in the new book), with a mini shop boasting the likes of pre-loved Jimmy Choo shoes and designer dresses, and books…lots of books…Caroline unveiled the next stage of her journey to a room full of friends, family and supporters who had followed her pics and progress online every day in 2015.


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Source: Knickers Model’s Own Book – To order, visit cruk.org/knickersmodelsown.


Although there was no plan, campaign strategy or long-term agenda when she started on January 1st 2015, while talking to Caroline it quickly becomes clear that her life was always destined to involve fashion and being “wild and wonderful” (as Simon Ledsham, Director of Trading & Volunteer Led Fundraising at Cancer Research UK called the campaign during his speech). Caroline explains: “I have loved fashion since the age of three, I still remember my favourite purple dress. We didn’t have lots of new clothes though. The highlights of my year were the big bags of hand-me-downs passed along from my cousins and when I could sit down with Jackie magazine.” Later in life, as a teenager and young adult, Caroline would rather spend Saturdays shopping with her Mum than her friends, and they bonded over their love of fashion, department stores and trying on outfits throughout the years.


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Source: Knickers Model’s Own Book – To order, visit cruk.org/knickersmodelsown.



The result of Caroline’s hard work is a beautiful book. Knickers Model’s Own: a year of frugal fashion attracted a host of celebrity contributors including none other than internationally renowned photographer Rankin, who took the cover image shot and is included in a fabulous photo alongside Caroline inside the book; also, fashion designer Henry Holland, fashion blogger Olivia Purvis (who attended the launch party), journalist Hannah Betts, and many more. The appeal of this campaign is far-reaching, and the buzz surrounding Caroline and her passion for frugal fashion/eco fashion/vintage (whatever you wish to call it!) is infectious.

KMO pp14-15

Source: Knickers Model’s Own Book – To order, visit cruk.org/knickersmodelsown.

Caroline says of the event: “What a night, another pinch-me moment. I am so proud of my collaboration with Cancer Research UK and I hope my book is picked up and enjoyed by all. It’s a book about my year of wearing nothing but pre-loved clothes in memory of my mum Mary, but also a style journey sharing my styling and shopping tips, reminding us all that there are amazing pre-loved gems just waiting to be discovered”.


What’s next for Caroline Jones?

“I look forward to working for Cancer Research UK on various projects including the launch of their eBay shop. Just up my pre-loved street! I am launching my website, shall continue blogging, carry on dressing in pre-loved, knickers always model’s own.”

Knickers Model’s Own: a year of frugal fashion is on sale from 25 May 2016, priced £20 with 100 per cent of profits going to CRUK.  To order visit cruk.org/knickersmodelsown.


About Knickers Model’s Own

Caroline Jones’ Mum, Mary (72), passed away in October 2014 after a brave battle with breast cancer. A couple of months later, on New Year’s Eve, Caroline had an idea that would lead to her raising more than £50,000 for Cancer Research UK (and counting!). Every day in 2015 Caroline put together a fabulous outfit from pre-loved items sold in Cancer Research UK shops. Despite grieving for the loss of her dear Mum, Caroline got up every day and had her photograph taken to share on social media. She quickly amassed thousands of followers, thousands of pounds in donations, and become the solo fundraising success story of 2015. The start of 2016 represented a new challenge for Caroline, as she began work on Knickers Model’s Own – THE BOOK! Caroline is now ready to unveil her incredible work in this stunning, photo-led fashion book, packed with tips for anyone keen to learn how to spot a gem in their local charity shop, how to fundraise in style and how to honour your loved ones.


Supported by Cancer Research UK throughout her fundraising – and now publishing – efforts, Knickers Model’s Own has attracted attention from the likes of globally renowned photographers Rankin and Jason Bell, fashion designers including Henry Holland and leading bloggers such as Olivia Purvis. The publication of Knickers Model’s Own will continue to support the vital work that Cancer Research UK does to beat cancer sooner. 100% of profits from book sales will go directly to Cancer Research UK’s life-saving research.


The story behind the story

Caroline invented her own unique style of solo fundraising: she vowed to create 365 outfits from items bought or borrowed from Cancer Research UK charity shops. After she created social media accounts to enable friends and family to follow her fundraising journey things started to explode. By the end of her incredible year Caroline had 10,000+ likes on Facebook, 2,500+ followers on Instagram and over 1,400+ donations on her Just Giving page.


Bang on trend

The frugal fashionista has an incredible eye for pick n’ mix styling, and a passion for pre-loved shoes, jewellery, hats, and clothes. Caroline’s innate sense of style and her tendency to successfully bend the sartorial rules, mean this book will inspire you to embrace the endless possibilities of pre-loved clothes.


About the author

Caroline Jones is the powerhouse behind the headline-hitting, homespun fundraising campaign, Knickers Model’s Own. Heartbroken but determined after the loss of her Mum, Caroline chose to focus on Cancer Research UK following her Mum’s many years of dedication as a volunteer at their local shop.

Caroline regularly speaks publicly about fundraising and motivation. She is married with three children and lives in Harpenden, Hertfordshire.


The essential details


Connect online:



*2015 JustGiving winner ‘Creative Fundraiser of the Year’

*Points of Light award winner – from UK Prime Minister (recognising outstanding volunteering)

*Cancer Research UK 2015 Flame of Hope awards – Special Commendation ‘Pioneer of the Year’