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Reebok Classic continues its partnership with FACE Stockholm, pairing the modern, bold colors in FACE Stockholm’s on-trend make-up palettes with iconic Reebok Classic silhouettes for your boldest finish yet. Sneakers are the last thing that women put on to complete their look. It’s the piece that ties their look together, makes a statement about their confidence and helps identify who they are. The Reebok Classic x FACE Stockholm collection will not only provide the finishing touch to every look, but it will also leave a lasting impression.
The collaboration continues to pay tribute to the brands’ shared histories, celebrating the individuality of women across the world by recruiting globally renowned fashion blogger Sincerely Jules, who perfectly embodies the spirit of the partnership. Both Reebok Classic and FACE Stockholm are driven by the ambition to empower and instill confidence in women. Jules, who was born in the same 80’s era as both brands and who inspires her millions of followers with her bold fashion choices, brings her celebrated style to the campaign, showcasing how to pair the collection with some of the season’s key looks.
In honor of the collection’s bright and bold aesthetic, a playful and energetic explosion of color forms the creative basis for the campaign, as bursts of pigment highlight the sneaker’s distinctive hues and provide a compelling and powerful representation of FACE Stockholm’s make-up heritage, seamlessly fusing the worlds of fashion and beauty.
With a color story central to the collaboration, an all-white and neutral styling palette acts as the perfect canvas to juxtapose the collection and a mixture of on-trend looks and silhouettes demonstrates each sneaker’s versatility. The Classic Leather, CL Nylon, Princess, Instapump Fury, LX 8500 and brand new Instapump Fury sandal are teamed with a variety of looks, from a structured pant suit to a long-line silk dress or sequined shorts. Jules is also the first to wear the progressive new InstaPump Fury sandal, commenting, “I’m super excited to debut the InstaPump Fury’s new sandal design! The original release is so renowned and has such a cult following around the world, so it’s exciting to wear a brand new design that calls-out iconic details in contemporary style.”
Sincerely Jules chronicles her daily style, travels and lifestyle choices and celebrates the importance of feeling fashionable, comfortable and ready for whatever direction the world takes her in. Jules’ adventurous nature sees her take statement fashion risks and, inspired by her inquisitive nature and love of exploration, she embraces experimenting with new beauty looks. She says, “I love wearing sneakers and mixing up my look, combining glamour and street-style with sneakers as my base wardrobe necessity. The Reebok Classic X FACE Stockholm collection makes such a colorful statement- bright and bold but super wearable. The sneakers are so versatile and perfect for every-day wear. For me, I’m all about looking chic and feeling comfortable and a great lip is my go to make-up essential, so this collaboration is super exciting and I can’t wait to show all of the different ways I styled the collection.”
FACE Stockholm founders Martina and Gun commented, “Our love of color and experimentation, plus our on-going desire to make women feel their best inspired the new collection. All over color blocking on some of our favorite Reebok Classic silhouettes presents a variety of looks- pastels for a feminine feel and deeper tones for a more powerful look.”
Michelle Palmer, Reebok Classic’s Senior Global Marketing Manager, said “Having introduced the Reebok Classic X FACE Stockholm collection for FW15 and received such an amazing response to the pairing of fashion and beauty, we are excited to continue the movement in to SS16. We’ve been excited by Sincerely Jules and her style since she started her blog and we love what she stands for – acting on her dream and turning her true passion into a career. Taking inspiration from her travels and the people she meets, Jules is the perfect partner for the collaboration as we seek to encourage women to take inspiration from the world around them. Open your eyes to your surroundings and wear the colors that you love, as sometimes you just need to look down to find your inspiration.”
The Reebok Classic x FACE Stockholm Spring/Summer 2016 range is available at Reebok.com and select global outlets. For more information about the collection, head to Reebok.com/FACEStockholm.