COTTON USA named Faustine Steinmetz as this year’s recipient of its highly coveted London Fashion Week sponsorship. The renowned advocacy programme encourages new designers to showcase their talent and bring the vision for their collection to life through the versatility of U.S cotton.

Flavilla Fongang interview with Faustine Steinmetz’s team

Now entering its twelfth year, the sponsorship programme has been a valuable platform for budding designers to elevate their work. Former recipients of the COTTON USA sponsorship include Richard Nicholl, Meadham Kirchhoff, PPQ, Preen, Louise Gray, palmer//harding, and Lucas Nacimento.

A previous recipient of the TopShop NEWGEN initiative, Steinmetz puts her own twist on iconic pieces by making every single item by hand, including weaving her own fabric. Every garment is meticulously created, with each fabric handwoven using a traditional handloom in her East London studio. This attention to detail to create quality, long-lasting garments is just one of the merits that made Steinmetz a great fit for the COTTON USA sponsorship.

Parisian born designer began her studies at Atelier Chardon Savard in Paris before moving to London to complete her masters at the prestigious Central Saint Martins, under the guidance of Professor Louise Wilson OBE. Having worked for the likes of Jeremy Scott and Henrik Vibskov, Faustine set up her label in early 2013 after acquiring her first handloom. All of Steinmetz’s pieces are made in accordance with her belief in craftsmanship over trend. She believes that industrial pieces can be created using artisanal techniques, and are just as worthy of hundreds of hours of attention as haute couture dresses.

Visit 3 Colours Rule Facebook Page and Instagram account to see more photos and videos of Faustine’s collection and other fabulous designers.