3 Colours Rule is a creative branding agency and helps businesses showcase effectively and creatively the uniqueness of their brand to drive more success. 3 Colours Rule was hired to work with the new modern Holiday Inn hotel located in London, Shadwell. The prestigious Shadwell Holiday Inn mainly caters for business clients. They needed their branding and design to be improved.
Holiday Inn hotel is one of the most well-known hotel brands around the world. They recently opened a modern Holiday Inn in Shadwell. Shadwell is a popular location that attracts professionals due to its proximity to the city. Therefore, they needed well-designed materials to best represent their restaurant, bar and room and showcase the quality of their gastronomy & their service.
Company goals: Revamp the branding menus of the hotel to match with the service quality offered at Holiday Inn Shadwell.
Skills used for this project:
- Consumer psychology & copy-writing
- Design & colour psychology
- Photo research & editing
- Brand identity development
Previous Holiday Inn Menu
Revamped Holiday Inn Menus
The new menus were not only designed to be read with more ease but to also emphasised the gastronomic experience offered by Holiday Inn Shadwell. We added the story telling element on the front of the menu so guests can discover the source and quality of the food offered at Holiday Inn Shadwell. It is now a gastronomic experience. We also put extra effort choosing appetizing photos to raise food and drink envy.
LET’S HAVE A CUP OF TEA – BONUS COMPLIMENTARY BRAND REVIEW
We would love to discuss your next brand project around a cup of tea. Feel free to contact us if you are looking for a creative and efficient team to project manage your next brand concept, logo design, website design or any creative requirements. email@example.com or 020 8768 29933. If you would like to receive a complimentary review brand review, please do not hesitate to contact us at firstname.lastname@example.org . The brand review consists of evaluating if your business & marketing strategy is in correlation with your brand identity. We will then offer a few strategic suggestions to improve the brand value of your business.