Holiday Inn
January 26, 2016
Holiday Inn
January 26, 2016
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GR London Paris

3 Colours Rule, a London fashion and luxury agency, was hired to work on the brand development of GR London Paris, a new rising fashion brand.  GR was created for women who define their uniqueness through the way they dress. They are stylish & unconventional women with elegance, independence and confidence. They are trendsetters therefore leaders. 3 Colours Rule worked with GR to create a brand that stands out and attract fashion buyers, media, fashion bloggers and the target audience.

 

Background

GR London Paris launched their first collection at the end of last year. They were looking for a boutique branding agency with a fashion and luxury background to support them with their product pricing strategy, brand exposure to fashion buyers, press contacts, and brand launch strategy in the UK market. We took the brand development of GR and we were able to showcase a brand with originality and authencity to attract buyers, press and social influencers.

 

Company goals:

  • Product pricing strategy
  • Strategy to attract fashion buyers
  • Media and fashion blogger exposure
  • Social media growth

 

Skills used for this project:

  • Brand identity (slogan & brand experience)
  • Marketing and Digital Strategy
  • Sales Strategy
  • PR Strategy

 

Results:

  • Less than 6 months after its launch, GR London has been featured in Marie Claire magazine and Vogue Magazine
  • The brand will exhibit for the time in London and has already raised the attention of key fashion players in the high-end fashion industry.

 

vogue

 

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LET’S HAVE A CUP OF TEA – BONUS COMPLIMENTARY BRAND REVIEW

We would love to discuss your next brand project around a cup of tea. Feel free to contact us if you are looking for a creative and efficient team to project manage your next brand concept, logo design, website design or any creative requirements. info@3coloursrule.com or 020 8768 29933. If you would like to receive a complimentary review brand review, please do not hesitate to contact us at info@3coloursrule.com . The brand review consists of evaluating if your business & marketing strategy is in correlation with your brand identity. We will then offer a few strategic suggestions to improve the brand value of your business.

GR invents Personal Prêt a Couture

Please find below a raw version of their first fashion look book

GR - London Paris10

GR - London Paris7

GR - London Paris8

GR - London Paris6

GR - London Paris5

GR - London Paris4

GR - London Paris3

GR - London Paris2

3 Colours Rule
3 Colours Rule
3 Colours Rule is a fast, efficient and reliable branding & fashion agency. Our mission is to help businesses and individuals unleash their full potential. What makes us unique is our ability to use our decade of fashion expertise and style insights to create or develop brands, in any sector, that are current and appeal to the market. We also use our fashion knowledge to train individuals and run fantastic brand experience events. Contact us and find out how we can help you.

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