North Light Solutions
October 24, 2016
North Light Solutions
October 24, 2016
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Clarus Fortior

3 Colours Rule, we are a London creative branding agency with a track record of success in developing existing brands and creating successfully new brands.  Business is personal and we only work with business individuals we believe in so we can support their success and build long-term relationships. 3 Colours Rule team was pleased to be the chosen London creative branding agency for the brand creation of an innovative business growth consultancy.



In less than 6 months of launch, our client has successfully attracted their ideal prospects and overachieved their business goals by launching not one but two business boards of directors in London. They have also secured new partnerships to expand their brand across the UK. Most importantly, they have successfully helped their members grow their business opportunities by supporting them through business strategy and business opportunities within their network.

Clarus Fortior Founders: Grant Goss & Kevin Ronaldson running their first business director board session at HSBC at Canary Wharf Headquarter


What did 3 Colours Rule do for Clarus Fortior?



  1. Create a powerful brand to demonstrate the brand superiority and attract the right audience to the business
  2. Articulate effectively through copywriting the strategy and benefits of the brand
  3. Create a professional brand identity that aligns with the strategy of the brand
  4. Create a website that generates leads by designing & developing it as a marketing tool
  5. Create marketing collaterals that align with brand so the business promote the brand


Brand Strategy

The brand values and strapline we developed for Clarus Fortior are knowledge, expertise & relevance. The name, Clarus Fortior is a definition of their brand superiority. Clarus in Latin means clarity and Fortior in Latin means stronger. Clarus Fortior provides their clients with the clarity they need to run a successful business through clear bespoke strategy while working together as a team to support each other growth. We demonstrated the distinction of the brand through the name, strapline and copywriting.



Brand Design

The logo represents a jewel, a symbol of wealth and was designed to emphasise the force of the Clarus Fortior team and their members. The logo also represents an eye, a symbol of care and protection the company has towards its clients. For centuries, purple was most of the most expensive dye. Only the Kings & Queens of England were allowed and able to wear this colour. Nowadays, this colour is still associated with prestige, royalty and quality. We chose this specific purple and brand font to reinforce the quality of their services & values so they could attract their ideal prospects. The website was also designed as a marketing tool which will present the key benefits of their services while enticing them to contact Clarus Fortior. Images speak a thousand words and through the visuals, we reinforced the brand experience of Clarus Fortior.


The business cards are a marketing tool and an extension of a brand. However, it is often neglected. We designed & produced triple layer luxury business cards that will effectively showcase the value of the brand and appeal to the right target audience.


We can help you

Contact us to find out today to find out if we are the perfect creative branding agency for you and if we can help you or 020 3617 8706


3 Colours Rule
3 Colours Rule
3 Colours Rule is a fast, efficient and reliable branding & fashion agency. Our mission is to help businesses and individuals unleash their full potential. What makes us unique is our ability to use our decade of fashion expertise and style insights to create or develop brands, in any sector, that are current and appeal to the market. We also use our fashion knowledge to train individuals and run fantastic brand experience events. Contact us and find out how we can help you.

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