North Light Solutions
October 24, 2016
North Light Solutions
October 24, 2016
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Clarus Fortior

3 Colours Rule is a results driven, London based creative brand strategy and design agency. We work with businesses that want to improve their brand value and grow in their market. We use our unique expertise in brand strategy, design & colourology to develop brands and projects that are always accurate, attract and convert prospects into customers. We have been using this expertise to help international brands remain leaders in their field. We now help entrepreneurs and SMEs achieve greater sales results, with a particular focus on concept development, strategic branding and creative design. 3 Colours Rule team, London branding and design agency, was chosen for the brand creation of an innovative business growth consultancy.



  • Create a potent name that inspires
  • Create a traditional and professional brand identity
  • Create a logo that stands out

Skills used for this project:

  • Research and analysis
  • Name, logo, colour, typography
  • Website design & development
  • Brochure business card


The name, Clarus Fortior was a reflection of their brand values. We chose Clarus from the Latin which means Clarity. We chose the world Fortior, also taken from the Latin language which means force and bravery. The logo represents a jewel, which is a symbol of wealth and was designed to emphasise on the force of the brand but also the results you will have if you work with them: make your business grow. The logo also represents an eye from a side view to highlight the care and protection the company has towards its clients.

The brand has been launched and we are currently managing the ongoing brand







3 Colours Rule
3 Colours Rule
3 Colours Rule is a fast, efficient and reliable branding & fashion agency. Our mission is to help businesses and individuals unleash their full potential. What makes us unique is our ability to use our decade of fashion expertise and style insights to create or develop brands, in any sector, that are current and appeal to the market. We also use our fashion knowledge to train individuals and run fantastic brand experience events. Contact us and find out how we can help you.

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